Communication Programs


Since good communication skills are the basis of the culture of a company and the whole company, we have included the topic of communication and self-presentation as a separate chapter in the area of corporate education.


Effective communication is the key to advancing interests and achieving goals. Poor or inadequate communication can also cause financial losses and a reduction in the positive image of the company with the environment and the company’s employees. Programme objectives:
  • verbal and non-verbal communication,
  • communication in the organization,
    • communication descending, ascending, horizontal
    • interpersonal communication
    • intuition in communication
    • managing the conversation with questions
  • communication transactions,
  • speech construction, rhetorical skills
  • how to learn to debate
  • conducting a constructive conversation
  • problems in communication
    • selective perception
    • semantic problems
    • poor listening skills
    • filtering

Creating a compelling image and how to present yourself

This program is for anyone who wants to make a purposeful impact in their professional career. The aim of the training programme is to introduce participants to the role of an impressive image as a prerequisite for a successful working career. Participants will learn about the aspects of personal image, and acquire skills to develop their communication style. Based on personal marketing, they will establish basic guidelines for their professional image, practice and develop their presentation skills. Programme objectives:
  • personal image
  • communication
  • personal marketing
  • professional image creation
  • presentation skills

Media Communication

The training program is designed for public officials, local government officials, political party members, directors of companies, firms, institutions, municipal politicians, speakers and anyone who comes into contact with the media. Use of audiovisual and camera techniques to obtain authentic feedback, Video Interaction Training method, communication techniques. Programme Objectives:
  • communication and dealing with people (public, media)
  • .
  • basic ten principles of the art of media communication
  • crisis management in media communication
  • rhetorical self-reflection test
  • verbal and nonverbal communication
  • principles of effective negotiation – Video Interaction Training method
  • preparation of personal presentation, presentation of company, party, firm
  • press conferences, press talks
  • press foyer
  • strategy of preparation and execution of interviews

Professional image

Personal image is a fundamental asset of every employee and is an integral part of a company’s image. Programme objectives:
  • basics and principles of dress
  • proportional issues
  • dressing appropriateness
  • color typology
  • fashion trends
  • hairstyle design
  • practical examples
  • creating your own hairstyle – identifying with the creation of your own image
  • basics of skin care
  • perfecting make-up
  • typology
  • creating your own look – day + evening makeup, understanding the differences

Public Presentation or Persuasive Personal Presentation

This training program is designed for anyone who represents themselves and their organization in public, wants to improve their public speaking and be even more successful. Programme objectives:
  • principles of successful self-presentation
  • verbal and non-verbal communication
  • clear formulation of ideas
  • speech technique and speaking culture (voice technique, rhetoric)
  • public speaking and conducting public debate
  • presentation by telephone
  • culture of written speech

Rhetoric and the Cultivation of Speaking

A training program aimed at improving speaking skills, proper self-presentation and company presentation. Program objectives:
  • verbal and non-verbal communication
  • principles of speaking
  • breath and voice
  • proper articulation
  • pronunciation norms and common mistakes
  • composition of public speaking

Audit of internal and external communication

The aim of the training programme is:
  • analyze internal and external communication in the company with a focus on barriers to effectiveness
  • design ways to increase the effectiveness of internal communication and external telemarketing communication
  • analyze training and education needs in this area
  • design a system for monitoring the effectiveness of telemarketing communications
  • design a system of education and training in the field of communication
Key areas:


  1. Analysis of formal communication channels
  2. Determination of the way communication and information flow within the company, their evaluation
  • employee communication needs and their degree of satisfaction
  • comparison of formal and informal communication channels
  1. Barriers to effective communication
  2. Methods of increasing communication effectiveness


  1. Analysis of telemarketing interviews
  • Initiation phase
  • interview phase
  • end of call phase
  1. Barriers to effective communication
  • syntactic
  • semantic
  • psychological
  1. Providing training and education needs
  2. Designing a way to monitor external telemarketing communications

NLP – Neuro Linguistic Programming

The goal of NLP is a correct understanding of one’s own identity and thus a clear determination of the corporate identity. The training program is conducted in an interactive way and includes an introduction to the basic structure of NLP. Its main benefit is the transfer of knowledge into concrete situations. A prerequisite for effective training is the opportunity to try out new knowledge in practice (e.g. in the form of role plays, by solving model situations). Three levels on which NLP focuses:
  • organisational level
  • relationship work
  • personality management
NLP affects all levels of personality formation, its impact on the environment and thus future success. Programme objectives:
  • NLP and goals
  • NLP and relationships
  • Coaching with NLP
  • Helping change with NLP
  • Negotiating with NLP